We're an AI enablement practice. We also think the AI industry is broadly oversold. Those two things aren't in tension — they're the point.
We'd prefer a walkable world — human-scaled, close to the people and things that matter. That's not the world we have. Cars are powerful, genuinely useful, and genuinely dangerous. They also exist, in part, to solve a problem we created: lives built too far from everything that gives them meaning. AI fits the same pattern. Its power is part of why we don't love it.
The point — of work, of a career, of a life — is the experience of it. The relationships, the moments where something clicks, the work that actually means something. AI has no stake in any of that. It doesn't think. It doesn't feel. It just is. We do think. We do feel. That's why we run this practice the way we do: helping people get back to what matters by getting out from under what doesn't.
"This isn't a love letter to the technology. It's a practice built around people — who happen to be holding very powerful tools."